Grow your Organic Traffic With These 3 Simple SEO Tactics
Organic traffic is the driving force of every online business. Period.
Every business owner desires to keep growing. Growth is the ultimate goal whether you get thousands of monthly visitors or nothing at all.
But why use SEO?
Let’s face the truth, building an online presence takes time. A business needs users to grow, and the most cost-effective way to get users online is SEO.
Yes, there are alternatives, like paid ads, influencer marketing, and social media marketing. But sole dependence on them is not a practical solution.
Utilizing these paths means a constant outflow of money. Who are we kidding? No matter how much advertising budget we have, it is finite. When it comes to SEO, it is not the case. When done right, what we put in place once can give us results for a very long time.
What is Organic Traffic?
It is the number of visitors a website gets through search engines like Google, Bing, AOL, and Yahoo.
How to increase Organic Traffic?
By following basic SEO rules.
Let me show you how.
Here are a few simple SEO tactics that can help grow organic traffic to your website within weeks.
Pay attention to Technical SEO
Doing everything right, but still no results? Ignoring technical SEO might be the reason why your website is still underperforming.
Don’t worry, just follow these steps to get started:
Use redirecting URLs to resolve ‘Page Not Found' 404 errors. You can find these under crawl errors in your Google search console account.
Make sure your website is using the right markups - the HTML tags. Through them, we convey to the search engines what the page is all about. For instance <h1> tag is the heading and <h2> tags are subheadings and so on. Content trapped between headings and subheadings should resonate with what you are trying to convey to the search engines.
Make sure you are using HTTPS. It means that your website is secure. Almost all browsers alert the users that they are going to enter a non-HTTPS website. So, if your website is still loading on HTTP, you might lose a big chunk of user traffic.
Optimize & update the existing under-performing content
Yes, if your website has pages that are a few years old but are not indexed by Google or are underperforming. Optimize them for SEO.
Follow these steps:
Do competitor analysis: study how they implemented similar pages and what content is working for them.
Do keyword analysis for every page before finalizing the keywords. Use tools, like Ahrefs or Semrush.
Make sure your content’s structure is logical and covers everything that a user might be looking for.
Google prefers pages that cover every aspect of the topic. Look for new content opportunities and target long-tail keywords.
Enhance the design for user-friendliness if you can. Or at least make the content easier to read by using subheadings and bullet points.
Optimize for mobile. Omit everyone has smartphones nowadays. Tap into it.
Work on backlinks, titles, and meta descriptions.
Write longer content (1200 to 2000 words) whenever possible. They help to accumulate backlinks (which are still a very important aspect of SEO).
And then… wait.
Yeah, I know the feeling. But it is all worth it in the end.
These basic inputs will give you results within two or three weeks.
When these pages start performing, keep updating them. Google and other search engines love that!
After completing this foundational step, concentrate on topic clusters. Nowadays, Google focuses on a user’s intent, so just concentrating on keywords is not enough.
You have to really know what your end user is looking for. So, try to cover all the queries users are searching for.
Start a Blog & if you have one already, make sure you blog on a regular basis
A blog opens a lot of opportunities to engage existing users and attract new ones. Through a blog, you can cover topics that you can’t on the landing pages. You can use the blog to answer queries you get on social media handles. Or use it to present your new products and how you do things. Endless possibilities!
It is easy. Believe me.
Make a content strategy for your blog (like how many blogs to post each week and when, and what keywords to use).
Use tools like Semrush or Ahrefs. Check out what your competitors are doing. Make a list of the keywords relevant to your website and plan the blog posts around them.
Follow the basic SEO rules listed in step 2.
When these pages start to rank, they will boost the website’s ranking on search engines. Your authority on the web will increase. Better rankings equate to more organic traffic.
In short, you can start your SEO journey with small baby steps. These SEO tactics are great for beginners.
Just remember, a journey of a thousand miles starts with a single step. Keep implementing these hacks one by one. You will be able to direct traffic to your website gradually.
We wish you all success. Keep coming back for more!
0 Comments